Excerpt from Rework by Jason Fried & David Heinemeier Hansson (creator of Basecamp)
If you are trying to decide among a few people to fill a position, hire the best writer. It doesn't matter if that person is a marketer, sale person, designer, programmer, or whatever; their writing skill will pay off.
That's because being a good writer is about more than writing. Clear writing is a sign of clear thinking. Great writers know how to communicate. They make thing easy to understand. The can put themselves in someone's shoes.
Writing making a comeback all over society. Look at how much people e-mail and text-message ...